Join in the Effort for Free Advertising for Healthy Snacks

Big food corporations spend $10 to 15 BILLION annually marketing junk food to kids their products.

The USDA Center for Nutrition Policy and Promotions, the agency responsible for marketing MyPlate.gov, had a total annual budget of $6.5 million in 2010.

As one of their marketing iniatives, MyPlate.gov held a video contest to promote healthy snacks that would fall in line with the recommendations to make half your plate fruits and veggies. The plan was to use the video throughout the next couple years as a commercial of sorts for healthy snacks. But, with funding running out, it looks like this could turn into one of those great ideas that never really comes to fruition.

So, I thought it would be a great idea to get the commercial some “air time” for free via social media. I just “liked” it on my facebook account, and I tweeted it, too. I would encourage everyone to do the same. It’s quick and easy, and the more people who see the ad, the better.
Below is the winning video:

Here is the story in which I first read about the video.

And here’s the homepage for the video contest, where you can “like” the video on facebook and tweet it directly. It only takes a few seconds of your time.

Advertisements

One thought on “Join in the Effort for Free Advertising for Healthy Snacks

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s