Big food corporations spend $10 to 15 BILLION annually marketing
junk food to kids their products.
The USDA Center for Nutrition Policy and Promotions, the agency responsible for marketing MyPlate.gov, had a total annual budget of $6.5 million in 2010.
As one of their marketing iniatives, MyPlate.gov held a video contest to promote healthy snacks that would fall in line with the recommendations to make half your plate fruits and veggies. The plan was to use the video throughout the next couple years as a commercial of sorts for healthy snacks. But, with funding running out, it looks like this could turn into one of those great ideas that never really comes to fruition.
So, I thought it would be a great idea to get the commercial some “air time” for free via social media. I just “liked” it on my facebook account, and I tweeted it, too. I would encourage everyone to do the same. It’s quick and easy, and the more people who see the ad, the better.
Below is the winning video:
Here is the story in which I first read about the video.
And here’s the homepage for the video contest, where you can “like” the video on facebook and tweet it directly. It only takes a few seconds of your time.